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What is important to us.











We fund businesses and entrepreneurs who create impact. Who have a goal of making a true difference.

What you see is what you get. No golden mountains, no magic growth. It is heart work (yes, with your heart, but also hard) to get to a point to see the impact happening.

Be the best in what you do. Be the best version of you.

Be Paris. Not Dubai.

Values above personal gain.

Happiness over the Dollar is key to us. Happiness is not about getting all we want, it is about enjoying all we have.

If your business becomes an Experience, your life will become too. Being certified Experience Economy Experts (by Joe Pine and Jim Gilmore) from day one, we know that creating Experiences lead to more sustainable business models.

A ship is safe in harbour but that's not what its built for.

Working together is good, co-creating is best. We found in our research that companies who tend to work together with their clients enjoy the highest form of Compelling Reason to Buy and therefore generate the most sustainable business models (Loef, Pine & Robben, 2017).

Life is about risking everything for a dream no one can see but you.



Comfort zones


The idea is not to live forever, it is to create something that will.

In the absence of value, price is only ever an issue.

Since no great things came from comfort zones, please leave them behind.

The ones who are crazy enough to think they can change the world are the ones who'll do it.

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